Overview:

In this course, participants will learn the basics of digital marketing, content marketing and Google advertising. This course will help you understand the size of the digital world and where we are, the scope of digital marketing, how search engines work, how we can rank our products/businesses on Google to get quality traffic, how content can help a business generate sales, how to create great content, how to get instant leads using Google advertising, and how to combine all digital marketing into one holistic approach, among other topics.

Participants are expected to have a basic knowledge of the Internet, websites, HTML, and computer systems before enrolling in the course.

Learning Outcomes:

Participants will gain an understanding of the basics of content writing, writing tools, SEO, content marketing, and Google advertising. They will learn how to market their products and businesses online. Participants will learn how to create effective content for their target audience and how to optimize this content for maximum visibility.

Please note: A Certificate will be sent to you at the end of the course. For more information, please see the Guidelines section.